A mixture of history and style that have marked Hidra’s design concept over the years. Hidra first approached the concept of Industrial Design in the 1990s from a convergence of ideas sprung from Enzo Brunelli, the owner of the company, and Carlo Urbinati, the Italian architect and designer who interpreted the style and design trends of the company until 2006. From 2006 the reins of the art direction have been taken by the Studio Meneghello Paolelli Associati.
Meneghello Paolelli Associati
A vast network of clients that are already well looked after - some of them top names in the bathroom sector - in a studio capable of handling many different fields of expertise. A partnership that offers product design, brand identity, planning freedom and an energy that rips through everything, as you would expect it to from two “youngsters” like them, them being Sandro Meneghello and Marco Paolelli. Both the same tender age of thirty-three, their frienship goes back a long way, having been through university together and having had, since 2006 - two years after their graduation at the Politecnico - their own design studio in Milan. There have been numerous, and to date, well-established ventures, award-winning items, and constant attention from the press. Sandro Meneghello and Marco Paolelli, one born in Treviso, the other in Viterbo, talk candidly about the first five years of a rocketing career.
«Our studio is young, fast-moving and always on the look out for new vibes in this sector or others, always putting ourselves to the test. We learnt to walk in the bathroom area, you could say, we’ve grown up there and now we are starting to step out into the living areas and lighting. We want to go further, we’ve only just started: we’ve expanded the studio over the last few years and we know where we’re headed. International acclaim (apart from the feel good factor) has taught us that our work is appreciated and is a great calling card for swapping from one field to another. In a certain sense, we are using our creativity to pay the bathroom sector back for the faith its shown in us from the start».
Since 2006 they have collaborated with several Italian and foreign companies, including Antonio Lupi, Fiam, Unopiù, Glass, Horm, Artceram, Bertocci, Fima Frattini, Hidra, Kreaty, Fasem, Victoria+Albert, Ridea, Radiatori 2000 and more.
Carlo Urbinati (Roma, 1949) architect and designer, he attended the Faculty of Architecture, following courses in interior design and set design. In 1972 he began working as a product designer, with several Italian companies operating in the sectors of furniture, upholstering, lighting, bathroom and kitchen fittings. He concentrates his studies on plastic material and he works with many international companies in Austria, Japan, Australia and Spain His main field of action concerned even complete supplies for hotels, shops, and the creation of trade fair stands.